About

Hello! I am Tzipporah (pronounced: “Zipora”), a mixed-methods UX researcher.

I have expertise in managing the end-to-end details of entire research programs from study ideation, data collection and analyses, and sharing insights. I collaborate with cross-functional partners at all stages of the project to ensure goal alignment.

My PhD work examined impression formation and person perception, focusing on the influence of background knowledge and perceptual cues on judgments. Check out my lab here Impression Formation Social Neuroscience Lab.

I enjoy olive-free foods, the TV shows Bob's Burgers and We Bare Bears, and novice gardening. I have two very good pups, Monty and Hunter.